MAIN POINTS:
- The strongest work had clearly been supported by focused research, detailed planning, attention to detail and a strong, sustained concept based solidly on the requirements and details of the brief, as reflected in focused, unambiguous statements of intent. Such careful planning led to outcomes which demonstrated the verisimilitude required for the work to be marked in the higher levels; candidates clearly understanding the two forms they were working in.
- Most candidates managed to explore the cross-media aspects of the brief very well, with some excellent links being made between products. Considering that the products are each worth the same number of marks and that there is an obvious effect on the mark for digital convergence, it was to hoped that a comparable amount of time would be spent developing both.
assessment criteria
- The best coversheets included clear, bespoke, candidate-specific commentaries that referenced assessment criteria and cited examples from student work. Less helpful courseworks lacked depth or detail - such an approach didn't really help identifying why certain marks had been given; this was particularly evident with regard to digital convergence.
statements of intent
- Best statements made clear links between the two main products and explained how digital convergence would connect the two. These also tended to go through the brief in depth, demonstrating how every requirement and detail was to be addressed.
- It is an essential component of the assessment because it can clarify a candidates thinking.
MUSIC VIDEO AND ONLINE
- best work demonstrated that candidates had understood the specific requirements of the brief relating to genre, representation and industrial context and clearly researched this before planning their own pieces.
MAGAZINE AND ONLINE (REFINED)
- the stronger magazines chose their fonts with discrimination (not relying on standard body-text fonts to create sell lines or the masthead) and showed control in terms of size and leading. Best work used a variety of images on the contents, with page numbers on the images anchoring them to the written contents, and appropriately laid out sized text
- less successful magazines tended to miss key elements from the brief (including the production detail) didn't adhere to the codes and conventions of the form or did not meet the conventional expectational expectations of the genre
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