most commonly found amongst 16-25 y/olds
- apps used most: YouTube, Instagram, TikTok and Snapchat
- shops shopped at most: Zara, Amazon, Shein, ASOS and Primark
- most listened to artists: Taylor Swift, Billie Eilish, Cardi B, BTS, Troye Sivan, Kehlani
- most listened to genres: pop, hip-hop and classic rock
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