Friday, February 18, 2022

industrial context: real-life magazine history

 BAUER

Bauer is a German multimedia conglomerate headquartered in Hamburg. It operates worldwide and owns more than 600 magazines, over 400 digital products, and 50 radio and TV stations, as well as print shops, postal, distribution, and marketing services. Bauer has a workforce of approximately 15,000 in 13 countries.

Bauer Media has been managed by five generations of the Bauer family. Originally a small printing house in Germany, Bauer Media Group entered the UK with the launch of "Bella" magazine (1987). Bauer Publishing became Britain's third-largest publisher. The publishing companies sister company, Bauer Media launched women's magazine (Take a Break), puzzle magazines etc.

The Bauer Media multi-platform media group acquired a collection of media brands. This includes heat and Grazia and also has a radio portfolio of national brands such as KISS FM and Magic.

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(1586) Josse Amman, a Swiss painter publishes plates on the fashions of the day, with the title Gunasceum, sive Theatrum Milierum. This is regarded as the first fashion magazine.

(1835) Railway Gazette was founded

(1861) First colour photograph

(1882) Photos sent by wire

(1886) Cosmopolitan launched in the US as a fiction magazine. First Berne Copyright Convention

(1892) Four colour rotary press. Vogue founded by Arthur Turnure and Harry McVikar

(1900) British magazines widely distributed around the empire and the US

(1946) + 200 mass-oriented magazines launched in the US

(1994) IPC launches Loaded with James Brown as the editor - the start of a boom in 'lads' magazine culture. First banner advertisement on the web, Wired magazine (US).

December issue of Vogue had a half-page advertisement for www.condenast.co.uk


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